Toys R Us partners with Tekkie Tax in support of National Tekkie Day | Best Of Ekurhuleni
Toys R Us partners with Tekkie Tax in support of National Tekkie Day

South Africans can step into action for charity by donning their favourite pair of sneakers in support of National Tekkie Day 2017.

Toys R Us, which has partnered with Tekkie Tax since 2015 as a national distributor of the charitable stickers, will also make the campaign’s “funky” shoelaces available at stores nationwide this year.

The annual campaign aids 11 national beneficiaries, which represent more than 1 000 local non-profit organisations.

“Toys R Us is committed to giving back to the community, so we are proud to participate in a campaign that benefits so many worthy causes,” says Nicole Annells, marketing manager, Toys R Us South Africa.

“Tekkie Tax has made an immense contribution towards sustaining the good work done by various non-profit organisations and it is inspiring to note the sense of unity and shared support that the campaign evokes,” adds Annells.

Through the campaign, which was launched in 2013, the public can support the charitable cause closest to their heart by purchasing a sticker or trendy shoelace to wear on May 26.

Participants can make their selection from five stickers – each representing beneficiary sectors, which are committed to children, animals, disability, poverty alleviation and education.

The campaign’s beneficiaries include Be Wise Sterilise, Kuruman Animal Welfare, Meals on Wheels, SOS Children’s Villages SA, Childhood Cancer Foundation South Africa, Special Olympics SA, Imisebeyelanga Services and Cansa.

Tekkie Tax stickers and shoelaces are available at Toys R Us, Reggies and Babies R Us stores nationwide at a cost of R10 per sticker and R35 per pair of shoelace.

Tekkie Tax stickers and shoelace are also available at over 200 participating non-profit organisations nationwide.

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